This project defies some of the given categories on Behance because it is a completely comprehensive traditional and digital communications project. This includes website design, HTML and CSS editing, on-page SEO, image editing, icon creation, logo editing, physical (traditional) media creation – like brochures, business cards, doorknob hangers, and more. This project includes digital marketing such as social media management, blog articles, reach-outs to partner sites and organizations, guest posts on high authority websites, partnerships with YouTube influencers, full local business setup with online directories like Bing, Google, Yelp, Yellowpages.ca, etc., listings on Sonic Systems' manufacturers' websites, and much much more. I have been the Communications Director and Strategist of Sonic Systems since late 2017

Sonic Systems in Toronto Ontario and Vancouver BC, Canada is a Home Automation, Commercial Automation, Professional Automation and Luxury Home Low-Voltage Equipment provider. This includes Home Security Systems, Motorized Blinds, Central Vacuum Systems (in Toronto), Lighting Control, Climate Control, Distributed Audio-Video (indoor and out), Control Systems, Video Walls, and more (www.sonicysystems.ca).

The site is built on WordPress.org using a semi-professional theme. The site was originally created in 2016; however, I really only began optimizing it in December of 2017. I had built the site on contract a year and a half earlier but only became manager of it recently. Since then I have done pag-by-page SEO, UI, UX, and other modifications to the site. 

I started with icon design and logo editing. Different variants of Sonic Systems' logo are used throughout the site, as buttons, bullet points, images within article, menu items, etc. This involved the use of Illustrator and PhotoShop to accomplish. Furthermore, I also used Photoshop to resize, geo-stamp, and optimize images for web. Photoshop was also used to consolidate various supplier logos into a banner used throughout the site.