Juliasys Studio was commissioned by Beiersdorf AG to develop a digital handwriting style for their NIVEA brand. The new “NIVEA Care Type” is seen as the imaginary handwriting of the NIVEA persona, the “NIVEA Woman”. Care Type has the function to subtly integrate the NIVEA Woman personality in the look and feel of the brand. The two typefaces NIVEA Care Type Latin and NIVEA Care Type Cyrillic are continuously implemented internationally on product packaging, especially for new product lines.

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