A SG50 project with S'pore Discovery Centre.
To commemorate Singapore 50 years of independence, S'pore Discovery Centre curated an exhibition to tell the stories of our past. From living hood to cultures, this exhibition explored the identity of Singapore.
The logo design was inspired after the unique representation of one's identity and the iconic symbol of Singapore - the Merlion.
Besides the thematic spatial design, the logo and illustration style enhanced the overall look and feel for the exhibition, tying the whole narration into a cohesive visual experience.
Characters were designed to represent our multiracial society.
Our iconic Singlish was also part of the overall identity experience where messages were spoken/spelled to project our special way of speaking.
Stickers and tote bags were designed as giveaways to reward the public who had finished the entire exhibition's activities.
Overhead banners along the sheltered walkway to welcome the public to the exhibition
Thematic spatial design
•This exhibition was a team effort, not a sole contribution project.
