Asked to design a new tie for Hermes, the first idea was to embody Hermes' vision, its brand culture.

After its logo, the iconic n°24 rue du Faubourg Saint Honoré in Paris is one of the biggest trademark of the maison.


The tie design makes use of the most traditional pattern with classic colors and tweaks it by shaping the stripe after the Rue de Faubourg Saint Honoré , with the Hermes' H at the n°24.

Competition