20 Water is a bottled water brand desiged by New York based Colombian designer Maria Gamboa. The concept is based on Masaru Emoto's work on transforming water crystals based on the power of words. According to Emoto's studies, the crystals found in containers with words such as love, peace, friendship and unity among others were perfectly formed, wheareas containers with words like hate or fear were malformed.
Our brief was to communicate Emoto's concept through the brand identity and the packaging design.
Project in colaboration with: María Paula Barón, Juan David Sandoval and Juan Manuel Gallego
This was the original brand and package design.
This is the final logotype and bottle.
