Campaign: G-Shock GWG1000 launch in India
Task:
To create the simplified brand communication for different media and target audience
To create buzz in media with pre-launch campaign
Challenge:
1. Establish the product in fashion and lifestyle category
2. Reach out to new target audience like travelers and outdoor professionals
3. Strengthen the brand image among military personnel
Campaign: Videocon Krypton3 V50JG smartphone launch
Work: Product brochure and media communication
