Brand Experiences and Event Activation Projects
Coca-Cola Festival
Together with a marketing and creative team, we developed a music festival fully customized by Coca-Cola’s fans. People utilized an interactive online platform to choose all the elements that would be displayed on the day of the event.
In this project for Coca-Cola, I spear-headed the development of the visual content of the event, by creating the event logo, graphic elements for the physical and digital formats.
Happiness Show Coca-Cola
Our creative team was briefed by Marketing Coca-Cola to create an event that would take place in a small town. Together we brainstormed ideas that turned into The Happiness Show. My role was to Art Direct the festival's visuals including the logo, marketing pieces, stage design and material, including uniforms.
Our creative team was briefed by Marketing Coca-Cola to create an event that would take place in a small town. Together we brainstormed ideas that turned into The Happiness Show. My role was to Art Direct the festival's visuals including the logo, marketing pieces, stage design and material, including uniforms.
Coca-Cola Positive Energy
A Coca-Cola activation that took place on a popular beach. I art directed and designed the elements of the event, including the giant rock climbing contour bottle, and all the marketing materials.
Coca-Cola - Christmas' Wishes
Art Directed and designed the marketing material for Coca-Cola's activation in a local popular mal, following the national brand guidelines. The event was simple but effective in regards to brand awareness. Children would draw their Christmas' wishes on a tablet and their drawings would display on a big screen. They would also have their letters printed and given to them so they could mail to Santa.
Art Directed and designed the marketing material for Coca-Cola's activation in a local popular mal, following the national brand guidelines. The event was simple but effective in regards to brand awareness. Children would draw their Christmas' wishes on a tablet and their drawings would display on a big screen. They would also have their letters printed and given to them so they could mail to Santa.
Del Valle Kapo - Magic Kingdoms
Using elements of the national marketing campaign, we developed a Del Valle Kapo digital/real world experience for children. Using Augmented Reality, we simulated the Magic Kingdoms of Del Valle Kapo into a real trail using geolocation.
Iguatemi Mall - Surprise Gift
Iguatemi mall was celebrating its 30th anniversary and they wanted to do something special for its customers. Together with a creative team, we developed a brand experience that would gift 30 random customers as a surprise with things they were looking to buy in the mall. The action went viral in the city and the client was very happy with the results.
Coca-Cola - Art Music Festival
The second largest Event Centre was having its big opening with a Jennifer Lopez concert and Coca-Cola asked us to come up with an idea to make the brand shine during the show. The creative team strategically decided that the intermissions were our chance to make Coca-Cola interact with the public. We built a giant headphone that would be a reference point in the space and would also be a DJ centre for people that didn't want to stop dancing.
Adaptation of the Happiness Truck Coca-Cola to the cities of Fortaleza e Salvador. Coca-Cola's world popular brand experience now was being reproduced in Brazil and I was happy to adapt and use their brand guidelines to make this happen, together we a creative team.
Summer Coca-Cola
Once more, Coca-Cola wanted to make its brand pop, now for a teenager target. We setup Tarp Surfing (surfing with a skateboard) in a local mall and let them have fun with it. As the Art Director, I made sure the brand guidelines were properly applied and also created the marketing material.
Coca-Cola Zero and Sustainable Box Coca-Cola - Ceará Music
Ceara Music is one of the biggest Pop Rock Festivals in Brazil, as one of the sponsors Coca-Cola Zero and Coca-Cola wanted to be part of the show. With a briefing and budget in mind, our team of creatives came up with a unusual idea to unite one of the most popular teen-bands at the time and their reputation for wearing the funkiest clothes on stage and use this as our connection with the audience. A week before the event we put up a website were the fans were able to virtually dress the band's outlook for the concert, the most voted would be able to go on stage and sing with the band and take photos.
Result: more than 500.000 direct access to the website and 4.000 looks created.
We also created and produced a sustainable box for Coca-Cola's VIPs with recyclable materials and following the brand guideline.
