KFC
Make A Meal Of It.
KFC tasked us to make a TV commercial for their Streetwise 2 meal.
Without the rights to the 2018 FIFA World Cup in Russia, KFC needed to own something football related during the World Cup. We latched onto the one thing that FIFA despises, something they would never license or patent, “diving” or “simulation”—the act of a player falling to the ground and rolling around to con officials into penalizing the opposition.
It’s something we were sure would happen quite regularly during the World Cup and when it did, we’d be top of mind. We just needed to give a good reason why a player would
do such a thing.
AWARDS
Creative Circle 2018 Annual Awards - 1st (PR & Media)
Loerie Awards 2018 - Silver (60" TVC Commercial)
Credits:
Client: KFC Africa/South Africa
Agency: Ogilvy Cape Town
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Associate Executive Creative Director: Nicholas Wittenberg
Creative Group Head: Safaraaz Sindhi
Creative Group Head / PR: Alex Goldberg
Art Director: Sibs Zihle
Copywriter: Steven Lipschitz
Head of Broadcast: Cathy Day
Account Management: Sarah Ronbeck, Nabeelah Sayed, Emma Fairlie
Production Company: Giant Films
Director: Karien Cherry
Executive Producer: Emma Lundy
Producer: Laura Sampson
Editing: Deliverance
Editor: Anthony Lee Martin
Music Composers: Pressure Cooker
Sound Design: The Workroom
Sound Engineer: Stephen Webster
Post Production: Strangelove
Agency: Ogilvy Cape Town
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Associate Executive Creative Director: Nicholas Wittenberg
Creative Group Head: Safaraaz Sindhi
Creative Group Head / PR: Alex Goldberg
Art Director: Sibs Zihle
Copywriter: Steven Lipschitz
Head of Broadcast: Cathy Day
Account Management: Sarah Ronbeck, Nabeelah Sayed, Emma Fairlie
Production Company: Giant Films
Director: Karien Cherry
Executive Producer: Emma Lundy
Producer: Laura Sampson
Editing: Deliverance
Editor: Anthony Lee Martin
Music Composers: Pressure Cooker
Sound Design: The Workroom
Sound Engineer: Stephen Webster
Post Production: Strangelove
