This campaign was done for a school project. This wasn't and isn't a live event/project. Please don't be misled by the displayed information and photographs.
The name, Tap N' Go, was coined from the idea behind the campaign.
The main strategy of this campaign is to place more water dispensers around Singapore so people are able to easily refill their water bottles, instead of having to purchase a single-use bottle when they are outside. Instead of placing more dispensers that already exist in Singapore, this campaign introduces a Brita® Hydration Station, which is a convenient and touch-free water dispenser that provides filtered water. This logo depicts the simple steps in getting water from these stations.
A series of print-ads to draw attention to the campaign and apprising the three main issues of bottled water.
The idea behind the execution of the print-ads is to use a dynamic imagery to give the audience a more concrete visual of what impacts plastic bottles actually have on us. The images are intentionally striking to creating a lasting impression and trigger a need to understand more about this campaign.
A user-friendly website to allow the audience to easily navigate whilst gaining knowledge on the campaign.
The proposed designs for this website works around being clean and minimal. This paints a mental image of how the whole campaign is simple in nature and sets the tone for the strategy behind the campaign.
A straight-forward navigational system to lead the audience to the different locations of Brita® Hydration Stations.
This application is specially created by Tap N’ Go, which has many features that allow audience to get the full experience and interaction with Brita® Hydration Stations. This application is also conducive for participants of the Tap N’ Go contest, as their requirement is to take photos at 5 different Tap N’ Go locations. This application also provides the audience with latest events and happenings related to the campaign. All in all, this application works as a one stop information medium to everything that is Tap N’ Go.
Tap N’ Go is a newly introduced campaign to Singapore, hence it requires extensive and far outreaching advertisement efforts.
Brita® will be placing the Hydration Stations at various selected locations in Singapore. These numerous locations of placement allows for more knowledge and use of the systems. Meaning the general populous would be able to learn that with the Brita® Hydration System, it is more than just an ordinary water dispenser. Rather, these systems should be the pathway which will lead to the increase in consumption of tap water.
Photo courtesy of
http://www.ema-online.org/
"One billion people worldwide
do not have access to safe drinking water."
Drink Smarter | Tap N' Go
