CHALLENGE
Better Place was founded with a mission - to remove the word from oil independence. And their groundbreaking model for electric cars provides a real solution to make that a reality. After years of talk, planning, and building infrastructure they were finally making it happen on the ground in locations in multiple countries. Now they just needed to let the rest of the world now.
SOLUTION
Create a short films that gets those new to Better Place up to speed and leaves them hungry for more. All with a message that's engaging, entertaining and delivered with trademark Better Place wit. We accomplished this with through voiceover, live action product demo and the metaphorical journey of a group of Danish teens.
No easy feat when you're dealing with stakeholders from five nationalities speaking three languages.
