VARSITY PROJECT
The Brief:
Create a comprehensive campaign on the current Rhino Poaching crisis encouraging people to tackle the problem head on. We also had to design a visual identity to apply to the program.
The Idea:
I had heard many people boldly state, “who cares if the Rhino goes extinct”. I therefore decided to bring the issue home and pose that same question from a human’s perspective, essentially asking what if they were in the same position. To further emphasise this, I chose to illustrate the point from a man’s perspective, a woman’s perspective, and finally a parent’s perspective.
