ZEISS KINEVO 900
An immersive product presentation booth incorporating synchronized animation content.
For the product launch of the brand new Kinevo 900, a surgeon-controlled visualisation system for robot-assisted surgery, we developed and produced a live show in which animated visualizations were synchronized with the precisely controlled movements of the actual Kinevo 900 device at the booth.
The unusual design of the media surfaces comprised three large LED panels that were arranged like an archway that was situated above the device.
Movements made with the Kinevo 900 during the show were reflected in the visuals that were visible on the media surfaces. This interactivity successfully communicated the device’s unique features and functionality to a selected audience.
Our dramatic and powerful soundtrack - mixing a classical vibe with electronics - accompanied the show.
CLIENT: ZEISS
ARCHITECTURE: HELLER DESIGN STUDIO & PARTNER
MEDIA CONCEPT: LOIS KAINHUBER
ART DIRECTION: LOIS KAINHUBER
MOTION DESIGN: NINO MATTHEY, VINZENT BRITZ
MUSIC: OLIVIER FRÖHLICH
PHOTO BY: ERIK BORZI PHOTOGRAPHY
