NightOut.ec is a cocktail & party dresses rental shop based in Guayaquil, Ecuador. We had the opportunity to develop its naming, visual identity, art direction and social media content.
Nightout is a brand with a fresh and elegant style that is inspired by the personality that women have when wearing a beautiful dress. We build a brand that can fit with the whole variety of short and long dresses designs. All elements of the brand's visual identity have been designed to present the different dresses as the sole protagonists.
Client: NightOut.ec
Agency: 111 Studio
Art Direction/Graphic Design: Juan Carlos Rosero
Photography: Ivanna Pozo / Jorge Rugel
