Every once in a while when I have some free time or am suffering from insomnia I like to develop a brand from scratch (just for the fun of it.) Everything from the concept, brand name, packaging, design and copy for the campaign.

I wanted to create brand messaging that would stand out in the whiskey category and deliver some attitude, while still giving us a chuckle. The brand campaign plays off the day to day things we kinda screw up on (...and yes, I've written some of these from personal experience). Lets be real, we all have a guilty conscience from time to time. The campaign plays off these little mistakes we make and allows us to poke fun at ourselves.

Nobody's Perfect is the brand that forgives us for occasionally screwing up.