Este proyecto comenzó con la idea de ser conceptual, creativo y artístico.
El concepto nació en construir letras con un significado, que la inicial represente lo que se iba a ver en la imagen, de manera fotográfica y hecha a mano. Conforme íbamos avanzando, decidimos que el tratamiento monocromático sería el ideal, porque le daba un valor agregado al concepto y ayudaba a diferenciar una letra de otra.
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This project started with the idea of being conceptual, creative and artistic.
The concept was born in constructing letters with a meaning, that the initial represents what was going to be seen in the image, in a photographic and handmade way. As we progressed, we decided that the monochromatic treatment would be ideal, because it added value to the concept and helped differentiate one letter from another.