In Portuguese, ‘Auriga’ means ‘Explorer’.
For Vida, Auriga is a brave exploration into new, uncharted territory. For the first time in Vida history, our quality blend includes beans from the dark continent of Africa – adding a sense of mystery and adventure and an unmistakeable deep, rich and strong berry-like taste.
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Dalmatian Advertising
Creative Director: Clinton Bridgeford
Head of Design: Sue Mackintosh
Art Director & Designer: Elan Marx
Copywriter: Werner Marais
