Singapore Life | Birth
The first life insurance company to be incorporated in Singapore for nearly 50 years.
Its birth marks the birth of a new generation of life insurance.
Launch Video: We filmed six women giving birth over 4 weeks
executions
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Client: Singapore Life
Advertising Agency: Dentsu Singapore / dentsu X
Advertising Agency: Dentsu Singapore / dentsu X
Executive Creative Director: Andy Greenaway
Creative Director: Mike Middleton
Associate Creative Director: Matthew Crescenzo
Art Director: Mustapha Zainal
Junior Art Director: Joanna Lim
Copywriter: Zee Yeo
Senior Strategist: Sonya David
Senior Account Director: Stephanie Holzhuber
Director: Hailey Michelle Bartholomew
Cinematographer: Hailey Michelle Bartholomew
Musician: Yellowbox Studio
Sound Production: Yellowbox Studio
Executive Producer: Michelle Tan
