Client: MSG (Madison Square Garden)
Agency: JDK Design
Project: Event Naming, Identity, Brand elements
Design: Adam Augustyn, Fairchild Fries
Creative Director: David Covell
Year: 2011
JDK was chosen to name and brand the largest action sports and live music event on the east coast, in New York City for MSG with ASA Entertainment. The event was eventually canceled, but MSG did hold a preliminary promotional action sports demo in Times Square called Air in the Square, which we also named and branded.
