Cedarleaf VFX is a reality capture company that specializes in creating digital models by scanning the built and natural environment using LIDAR laser technology . Simply put, the company scans things with advanced laser technology and produces incredibly realistic point-clouds for use in Hollywood, architecture and construction, as well as surveying for massive infrastructure projects and international shipping.

The primary deliverable or 'product' is a series of digital models called point-clouds. Point-clouds consist of millions of points that represent real-life 3D conditions and are often far more accurate than most industries require. The company's graphic identity was designed to reflect these point clouds as well as project a rugged and technically advanced company.