Splash - Life After Fashion | Media Innovation + Direct Activation
(2 Shortlists at Cannes Lions)
(2 Shortlists at Cannes Lions)
85% of garments that are retailed end up in the landfills and 12% end up being donated. Splash, as part of their sustainability initiative, wanted to increase the donation of old clothes. We wanted to reach out to people breaking the clutter of mainstream media. We hijacked the bustling laundries network that run across the country, making the donation of old clothes, simple and convenient.
This project was shortlisted in Media and Direct at Cannes Lions 2018 and it got a Third Prize, a Finalist and a Shortlist at New York Festivals 2019
