Introducing obvious icons from a client's professional field to form part of their identity is something we would normally avoid. However when approached by the incredibly talented photographer Ryan Edy (pronounced Eedy), we couldn't resist the opportunity to create something beautiful with the right angle in the capital 'R' and break one of our own rules.
The identity is stripped back to just the view finder frame elements when overlaid onto Ryan's stunning images, or used within promotional material such as emails or digital portfolios. You can see our site for Ryan here.
