The Green Globe Awards
REBRANDING / CREATIVE DIRECTION
The Green Globe Awards showcases people and organisations, big and small, committed to working on environmental sustainability – now and into the future. The challenge with this rebrand was creating an identity that could amplify and appeal to the many different voices in the sustainability narrative across wider NSW. A simple square grid system became the solution to telling these stories. An integral part of this storytelling concept included commissioning a local NSW artist to create a piece in our brand colours that can be used as textured tiles throughout the branding, updating the look year on year. For 2017/18 we were fortunate enough to secure the work of pro surfer and contemporary indigenous artist Otis Carey.
