PUCIL Hair Salon Branding
Pucil is the hair salon seeking for customers’ relax in the forest-mood, in Korea. Not only providing excellent services on their hairstyle, Pucil wanted their genuine relax and refreshness inspired by forest. It’s the new place to be calm in the busy city.
KEY VALUES; Nature, Simple, Forest
Pucil means ‘a small town in the forest’ in Korean. Inspired by the typography shapes, it was re-composited by lines for its simpleness
From the graphic components on the logo, it played together for identify each line.
People can choose the line regarding their hair conditions, and apply as the numbers written.
1) Moisture Products: Shampoo (01), Conditioner (02)
2) Scalp Products : Shampoo (01), Conditioner (02)
3) Treatment Product - Treatment hair pack (03)
2018.03 - 05
Art Directing / Graphic Design : Hyemin Lee, Hyunjung Ko, Trisha Kim
