The Project:
1-month campaign
2 platform strategy -- Facebook and Instagram
Overview:Created and executed a social media campaign to increase awareness of the Mister Sweet brand and their products. The campaign encouraged fans to pick from a selection of Christmas hampers and tag a person who they would share the product with, including a short story of their best memory with that person. The campaign was targeted on creating awareness to local South African audience through strategic content, social networking, and social media marketing.
Sample of #SuperSweetSuprise content:
Strategy & Tactics:
- Developed strategic and creative social media content and posting schedule focused on driving key Mister Sweet messaging
- Developed user-generated marketing strategy to introduce Mister Sweet to new fans outside of current customer base
- Organized custom photoshoot, graphics and gifs to introduce Mister Sweet products in a new and exciting way
- Developed Facebook advertising campaign to expand reach and further brand awareness efforts
- Actively monitored social media accounts for brand engagement, conversation, and mentions around Mister Sweet as well as hashtags for the campaign
- Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer engagement as well as rewarding the best user-generated content
Sample of user-generated content:
The Results:
Awards
- The #SuperSweetSuprise campaign received a gold Assegai award, placing the client as ‘most upcoming social media Agency of 2017’
Facebook
- Over 2000 new Facebook page likes during campaign
- Increased weekly post engagement by 900%
Instagram
- Increased Instagram followers by 28% during campaign
- Increased weekly Instagram impressions by 220%
