The creative adaptation.
The copy plays around the quotes from the most popular NY film in Russia called "Irony of faith". As the main movie hero, our "Athlete's foot guy" visits sauna one a year. Everyone knows, it's easy to catch the disease in that place.
Client: Novartis (Lamizil)
Creative team: Tanya Moseeva, Sasha Bazhenov
Account team: Max Kouznichenkov
Producer: Lena Egorova
