The idea of the project is to create a collection of 45 collectable masterpiece posters that celebrate the long history of the Big Mac and establish a young and fresh pop culture around the iconic burger that has remained unchanged since 1967.

Each poster will commemorate one major social, cultural, or historical event from one of the years since 1967, and portray in an interesting way the fact that the Big Mac was there to witness that particular historic event... It was big then, and remains a big deal now.