This research brief was based on ethos and signifiers. I was required to choose two products and swap any visual signifiers. These signifiers include the colour, typeface, imagery, overall feel, text/object placement and other such elements. The only part that stayed the same was the text. When choosing each product you had to ensure they targeted different target markets e.g. man/woman, upper-class/lower-class, human/pet. The products I used were Swisspers Cotton Tips and Schweppes Ginger Ale.