Fitted

This project was my introduction to visual design with the objective of broadening my skillset as a UX Consultant.

The Brief

Fitted is a website for busy people who want to be able to incorporate exercise into their daily routines with minimal equipment.

Basic customer demographic information was provided during the brief which was utilised to inform the design process, from sketching through to the final designs.

Sketching

The fastest way to start visualising the user journey was by creating paper prototypes. Below is a subset of the sketches.

Usability Testing and Iterating

Participants fitting the target demographic were recruited and tasked with completing core tasks such as "Schedule an exercise". User insights were fed back into the designs before they were re-tested and then digitised.

To ensure all the core user journeys were satisfied by the design, a flow diagram was created.

Download full size version here: https://drive.google.com/file/d/10R5QbdbLSC_gpj48gKTzTpR9z-nIkqWx/view

Visual Direction

The brief stated the design must use black and orange while eliciting an energetic feeling. A moodboard using black as the primary colour (left) and another using orange as the primary colour (right) were created to provide clear design direction.

The orange moodboard (right) more clearly demonstrated life and energy, in addition to the concept of "before and after" and the website ethos that exercise should be shaped to each user.

Design Iteration

Several visual designs were created using the tiger's colours as the north star.

Using orange as the background was too strong and the bold black text was overbearing. After several iterations and searching online for inspiration, the final design on the right was selected and prototyped. Below is how the design evolved from the original sketch, into a low-fi wireframe then as the final design.

Icons and Interactions

Throughout the design, contrast was used to reinforce the idea of change and betterment, allowing a person to become a shadow of their former self. It was important for icons to be balanced and interactions to be quick. Below are some of the icons created and an example of the menu interaction, showing a responsive and fun sequence of fluid animations.