TEGO_anti-theft bag collection / y.2017
client : moshi
This project is a rather progressive try to "moshi".
Began from a very functional purpose, anti-theft, but also stylish in the end.
Base on this, designer also wants to give it a quite cool look for fitting its original concept.
Began from a very functional purpose, anti-theft, but also stylish in the end.
Base on this, designer also wants to give it a quite cool look for fitting its original concept.
Tego means to cloak or protect in Latin. You can tell the form is like a cloaked assassin quietly walking down a dark alley.
This form factor also inspired by "techwear" / "street style" fashion trend.
This form factor also inspired by "techwear" / "street style" fashion trend.
Then narrowing down to the appearance design and C.M.F. planning.
A significant challenge is on the bag structure patterning stage.
Designer presented his idea clearly by using "CLO3D", a 3D garment design software,
and worked closely to patterner as well, to complete this whole 3D tailoring bag.
The whole collection comes in four items.
Based on the original design, designer gave each item with its own features, according to different usage scenario.
For delivering the idea value accurately, designer took a part in marketing campaign photo shooting project.
From model choosing, "look fitting" to assisting at the shooting scene.
Fortunately, this collection sold well and got a positive response from the market.
- INSPIRATIONS
