To keep your Nissan running smoothly and your family safe, it’s important to only use authorized car parts.
The campaign has as creative concept "The original is always the best". Through a creative line of humorous analogies, we used iconic characters from our world with some of their details changed. The intention was to prove
that you can lose all the meaning if you take away a part of the story and replace it randomly.
Creative Director | Character Artist : Victoria Licastro
Copywriter : Beatriz Marsura
Copywriter : Beatriz Marsura
