annie oxenfree's profile

Example Marketing Materials & Copy




I saw an ad once that said, "Everyone's a marketer."

              It was an annoying, sloppily executed ad but also two things besides that: 
              effective (I read the whole thing in spite of myself) and right

              Today, marketing is arguably more crucial, yet easier, than ever. You don't need to be a Mad Man-                    esque advertising savant. Half today's battle is just showing up. You've either got part of your 
              mind in a marketing headspace, or you simply aren't capitalizing.


Here are 3 of my own early efforts, with spicy copy added in post since they've all been ripped from their original contexts.
The projects are:
  
graphic design,
  a semi-graphic done in MS Word,
 and a written project with a visual design element;



Let's get into it, shall we?
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    What do you call a Thursday that goes by without                                   being a little uncouth?

                                                                                
                              A wasted opportunity!
    Stetson University's Uncouth Hour open mic night is your once weekly serving of questionable culture & undeniable community as we come together to share poetry, live music, storytelling, and comedy.

    But you can make it your chance to do anything: low stakes public speaking, tackling stage fright, testing the waters on something new. Stealing snacks? Sitting in a large room with people in it (instead of doing homework (alone))?

         Uncouth is your oyster.

So don't be afraid to act (or seem) a little bit of a fool -- or to give it absolutely everything you've got.
         We're all uncouth here, at least for the hour.
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DON'T BE TRASHY!

Your Chaudoin Hall Task Force members are here to remind you that while you're here, this is your home. 

People like to say, "Is this how you treat your own home?" but frankly we aren't interested in what you do there -- we care what you do in OURS, Chaudoin Hall! While we're all under this roof together, everyone can benefit from keeping in mind some rules and best practices.

Keep an eye out for Chaudoin Hall Task Force signage. 

It's an ongoing battle to stay mindful and give that little extra bit of effort that goes such a long way towards keeping our spaces clean and friendly.

If you're interested in helping out, consider becoming a Task Force member and please see [REDACTED] at [REDACTED], or reach out to any one of our current student members.
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What is Theatre of Cruelty?

Just as movies are filmed, edited, and stylized to fulfill a vision or make a statement, the field of drama has its own methods to express creative differences in how a play is made and performed.

Theatre of Cruelty is one of these methods, a late 19th century concept of drama rooted in the surreal and avant-garde. Writings of Antonin Artaud in the early 20th century further developed the concept, pushing it towards counterculture and the break down of traditional understandings of theatre.

"The notion of a kind of unique language
half-way between gesture and thought"
For Artaud, theatre was not something you sat and watched, but rather more like a spiritual ritual performance which should fascinate and frighten. An audience should be engaged and conflicted and absolutely rapt at a deep, compulsive level. Drama was not a means to witness a perfect reflection of life upon the stage; it was to be cruel in the way that the truth is sometimes cruel, or seeing that for which you are not prepared nor willing to acknowledge. Here an audience would become exposed.
                                                                                            
                                                                                        That was Artaud's vision of a Theatre of Cruelty.

What does Theatre of Cruelty look like?

Per Artaud's 1932 and 1938 writings, The Theatre of Cruelty (The First Manifesto) and The Theatre and its Double, respectively, the spectacle of a play should be -- well, rather overwhelming and bewildering.

Audiences would be placed within a "vortex" of a stage which could engulf and affect them, utilizing intense lights and scenery. Sound and how it would interact with these other elements were of particular interest to Artaud. He believed words were not enough. They were to take backseat to a new, almost intuitively understood language of spectacle:

a cacophony of sounds,
noises and cries and shouts and gibberish.


Of course, this might hardly resemble theatre at all to anyone who's ever attended a play. Today it'd probably be some sort of miracle, or nightmare, to encounter the Theatre of Cruelty out in the wild.

Below you'll find a mock-up theatre company season with production notes. It was distributed to guests accompanying a live presentation on a modern approach to Artaud's Theatre of Cruelty.
Example Marketing Materials & Copy
Published:

Example Marketing Materials & Copy

A collection of marketing/design samples from various projects. Most of these were used across print and digital with minor tweaks for optimizati Read More

Published: