The Idea behind the Concept is eternity and lightness of the fragrance.
Oriental fragrance
Since then perfumery and fragrance have ingrained in the deep culture of Arabian Peninsula. The two major types are Bakhoor and oud (oudh) apart from pure natural oils and concentrated oils. Even since till day the culture has unchanged; if you visit there you will still find the sweet aroma lingering in their houses, mall’s alley and even in shops.
The challenge was to encapsulate the spirit of the Middle East oriental culture imaginative poetic way and fuse it with the world of fragrance.
