Origin of the Species.
Make the natural Selection
Buy a Hybrid
Environmental Awareness Campaign.
Make the natural Selection
Buy a Hybrid
Environmental Awareness Campaign.
The aim of this campaign is to encourage the sales of hybrid cars,
depicting them as a better source for the environment.
By using Darwin's book Origin of the Species, as the main concept.
The Hybrid car is deemed a better car,and will inevitably become
survival of the fittest, trough the process of natural selection.
The campaign concists of three themes:
The Gasgusseler:
A metaphore for the petrol car
The Dodo:
The Dodo was the first animal to be made extict by man
The Homo Sapien:
Mankind in a drivers pose,
the theme puts a question on mans own survival.
depicting them as a better source for the environment.
By using Darwin's book Origin of the Species, as the main concept.
The Hybrid car is deemed a better car,and will inevitably become
survival of the fittest, trough the process of natural selection.
The campaign concists of three themes:
The Gasgusseler:
A metaphore for the petrol car
The Dodo:
The Dodo was the first animal to be made extict by man
The Homo Sapien:
Mankind in a drivers pose,
the theme puts a question on mans own survival.
