Consumers had a lot of questions and some concerns about the new Escape. Some thought it looked smaller and assumed it had less cargo space than the previous model (not true). Others wondered about its fuel economy, towing power and all of the other things you would want to know about if you're in the market for a small SUV. So, we decided to make it easy for them by creating a fun and simple tool that would compare the Escape to its old self and to its competitors. We partnered with Toronto's Lollipop to create the tool and I helped work on concepting with them and wrote all of the fun facts and descriptions.