I decided to make a brand that I would actually buy from and be interested in. The aesthetic is simple with similar colors and fonts throughout with a cartoony carrot and cucumber as imagery. This was because I wanted to try out a new, cleaner style than I usually aim for. The brand name is "We Sell Vegetables" because I think a business that does like the opposite of important branding strategies would be interesting and ironically successful. This brand could have a real normal name but instead it plainly states what it is and does and what it sells. The name is a sentence. Similarly, there is a company or grocery store in a foreign country that is filled with foods al in the same yellow packaging that says what it is "white bread" "green beans" and it has become sort of iconic. This company rejects all that we have ever known about selling a product and advertising. Instead of slamming us in the face with imagery, tag lines, reviews, etc on the packaging, the company is straight to the point with the packaging and says what it is, take it or leave it. I made a pen, sticker, pin, pen, t-shirt, mug, drink coozies, and the front and back of business cards.