Shottenkirk needed to get information about it’s Certified Pre- Owned Vehicle program out in a way people would understand. In order to keep Shottenkirk’s overall look cohesive, I took Shottenkirk’s logo and replaced the location text with “Certified Branding”. Pulling the same blue from the logo, I created a brochure thatwould highlight Shottenkirk’s key points of the program, while also including disclaimers for legal purposes. The showroom poster and panel in the downtown Des Moines sky walk highlight the same key points of the program without complicating them with details.
