Generate buzz for the launch of Sonys new LCD TVs The Bravia
 

The campaign thought revolved around Bravia pixels.
 2 million are coming home 
 

 
Teaser - Generated enough buzz on 2million are coming home.
Social media 2 million are coming
Enough curiosity was generated amongst bloggers.
People asked questions on various online forums and surprisingly delightfulresponses were seen.
Online campaign 2 million are coming
An online campaign further strengthens the 2 million plot. 
 
Launch- 2 million Bravia pixels are coming home.
Anonline campaign showed the attributes of the 2 million pixels in a Sony BraviaLCD.
A landing page informed the viewer about the entire collection.
On social forums we actively participated to get the momentum going after thelaunch.
 

Around 1 month. 
6,354,886.Click-thru Rate: 3.02% (This is 10 times more than the average click-thru rate)