To promote its new ‘Power up’ facial tissue, which refreshes the user with a burst of menthol vapour, Tempo created an intriguing and quirky campaign. The first TV ad, launched in May, is demonstrable enough of the product benefits. Afterthat, a follow-up Viral Videos in June took this concept to a whole new level. A variety of scenarios gradually speed up, suggesting the energising qualities of the menthol ingredients. As well as being fun and engaging – Power Up refreshes and re-energises .
Tempo Icy Methol Power Up
2012 The Kan Fan Awards
Silver Award of Best Integrated Media Campaign
