Humorous videos using existing YouTube footage of idiotic fails (a German guy can't break the ice; a kid fall on a pogo stick; and another kid auditions for "The Nutcracker") to remind teenagers to study for the SAT and ACT. --and buy Peterson's test prep books to do so. 

 

Campaign included email, landing page, and three videos. Videos are imbedded on the landing page: 
http://prepwithpetersons.com/