Everyone's Got a Bottom
The Brief: Family Planning Queensland required the illustration and design of a children’s book,
the first of it's kind in Australia to teach children about sexual health, using correct anatomical words
for male and female body parts.
the first of it's kind in Australia to teach children about sexual health, using correct anatomical words
for male and female body parts.
The Solution: The strong visual appeal of this book, conveyed through bold colour, texture and friendly characters, allowed it to become a welcome educational tool for parents. Target-specific devices were used
to retain the attention of readers including hat changes on the main character throughout.
The book has been hugely successful for FPQ, now a best seller with over 20,000 copies sold nationally.
Silver Brisbane Advertising & Design Awards - Illustration
Silver - Brisbane Advertising & Design Awards - Design
WINNER - Child Protection Week Award 2007
