A city is built out of great ideas. This was the starting point for the conceptualisation of LOCALITAL, a commercial and office space devoted to being home to great local businesses and entrepreneurs.
Devised as a hub for endemic knowledge and products– in San Pedro Garza García, within the metro area of Monterrey, México– we aimed to create a vibrant branding that reflected a creative city.
Our logo is a conjunction of an abstraction of the neighbourhood blocks that surround the project, a multiplied use of the letter L, and the façade of the building. We used a geometric typography form which we extrapolated graphic elements to create a lively tapestry. The campaign message aims to foster that sense of local pride under the concept of "Hecho Por La Ciudad" (Made By The City), which also serves as the tagline of the project.
Created by a group of designers that love and live the city, LOCALITAL is a place around which the great ideas of the city orbit.
