CHANGE YOUR HEAD
Naming and signature style for the creative studio of Katerina Skirnevskaya
Naming and signature style for the creative studio of Katerina Skirnevskaya
WHO ARE YOU? Who are you? And how about your style? How do want to look today?
Daring or sweet, extravagant or serious? What will you choose: classics or rock?
WHO ARE YOU? — is a creative studio led by a talented art director Katerina Skirnevskaya. She was the one who gathered a bunch of like-minded, creative, forward-thinking and brave people together to create an extraordinary place with true professionals. This is not your ordinary barbershop but a creative space for searching, change, experiments and transformations for guests and stylists alike. With the studio’s cheerful and welcoming environment, people do not come here to simply get a haircut but also to have fun, socialize and relax. The studio holds various events, including cool workshops and trainings.
WHO ARE YOU? — is a creative studio led by a talented art director Katerina Skirnevskaya. She was the one who gathered a bunch of like-minded, creative, forward-thinking and brave people together to create an extraordinary place with true professionals. This is not your ordinary barbershop but a creative space for searching, change, experiments and transformations for guests and stylists alike. With the studio’s cheerful and welcoming environment, people do not come here to simply get a haircut but also to have fun, socialize and relax. The studio holds various events, including cool workshops and trainings.
It’s incredibly important to feel the spirit, mood and soul of the creator when working on such project. Only then does the created style convey the essence of the studio and its art-director.
That was how this place got its bold name and inspiring motto: "CHANGE YOUR HEAD"
The motto is very special in a way that it has both literal and figurative meaning: calling upon people to realize their true potential and change for the better and, alongside this – change their haircuts! The motto reflects the essence of the studio where clients get striking new looks while stylists never stop improving their skills.
Comprised of an image, shape and symbol, the signature formula tells a unique story. A whole set of vivid shapes was designed especially for the style: these shapes encourage to search for associations with your current image or the image you want. The shape can inspire imagination and creative ideas but the most important part is that it triggers emotions. It is in the shape where clients may find their own unique style! The signature formula may be used in the design of a client record card, which will, among other things, contain data on all visits.
