Skye Boomer's profile

Industry Practise - UGO

Skye Boomer
•
Industry practise - A design brief provided by Landor
branding brand identity graphic design brand direction marketing app design activation design
For this project myself and a small group at uni worked alongside design agency, Landor but we worked individually coming up with our own outcome. 

The challenge:
The challenge was to create a brand that was targeted at young professionals in London, 20-35, but with the greater ambition of all drivers. The brands aim was to change the future of car rental. 

The answer:
The idea was ‘We give you drive’ - a play on words, on that the brand physically giving the user a car (drive) and then mental motivation too. The identity then became this positive, motivational outlook on life - which was the brands USP. The name I came up with was UGO (meaing you-go by renting the car and ‘go’ for go get that drive). Having a strong story for the brand makes it stronger, leading to a stronger loyalty level between both brand and it’s audience.
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
branding brand identity graphic design brand direction marketing app design activation design
Industry Practise - UGO
Published: