Villa Mayfair
The Creation House
"Vanitas" still life as a symbolic work of art showing the transience of life and the beauty of the ephemeral. The graphic intends to build a universe inspired by modern baroque, with sober blacks that refer the concept of memento mori, the use of golden ink as a nod to elegance, the insects, flowers and still lives confront the modernity of fluor green to communicate the complex soul of a living project.
Villa Mayfair will be the meeting place, the place to be for these restless and creative minds. A reference of creativity. A space in constant renovation. A place to develop creativity and explore new ways of expression. A project based on exchange and co-creation. A new way of conceptualizing the adaptation of physical spaces and creating communities around the world. Give and take. A house open to anyone who wants to be part of its construction. The use of space in exchange for talent, resources and knowledge.
The current challenge is to make Villamayfair an international reference of creativity and ideas exchanges, creating a stimulus that can expand without borders with the work of people and organizations driven by the concept that good ideas can alternate and improve our existence. The space for a tribe that does not stop inventing.
Looking for a way to represent the universe of Villamayfair in three representative pieces, we created a kit that allowed us to communicate the history of Villamayfair and the universe of The Creation House without losing the importance of the enigma and the possibility for each person to discover through the pieces your own vision about the project. Recovering the concept of collaboration, this kit: the clock, the tangram and the brochure wants to communicate how different elements can be a part of the same project, building a history.
With a collaborative nature, Villamayfair has searched for different artists that represent the concept of Vanitas through its art. Two illustrators and three photographers open their universe to represent nature, sensations and the bridge between the living and the dead, chance and fate or fragility. All through art, fashion and illustration, building a diverse language that supports the message of the project.
We invite you to enjoy the floral delicacy of Daniel del Valle, the dark and emotional world of Max Löffler, the photographic intensity of Adrian Catalán, the magical world of Jon Anders and the intimate photography of Ana Sting.
