University of Liverpool

UoL wanted to increase click-through for their online programmes, so we thought the best route would be through ads on public transport between London and Liverpool. Using both print and digital we took inspirational phrases such as 'Set an example to your kids' to evoke a warm and personal connection and teamed it with a jarring counterpart, like 'Spend more time online.' which is usually the opposite of what we are told. We felt this was an elegant way of demonstrating how these courses can improve your life and in this case illustrating that there are a wide range of courses online. We used their secondary colour palette as it had a more engaging range which we felt married well with the overall aesthetic of the project.