In January, 2012, my team and I launched WebMD Baby, a mobile app for iPhone and Android that serves as an essential mobile companion for parents with newborn babies up until 2 years. WebMD Baby combines medically approved information with tools that parents need in order to be more educated and efficient during those long days and nights. Unlike any app of its kind, WebMD Baby has a mobile Baby Book, a chapter by chapter collection of photo / video memories and 'firsts'. WebMD Baby has been featured several times in iTunes and Google Play stores, and now has over 600,000 downloads. Users come back almost 6 times per month and consume over 20 page views per visit. Due to WebMD Baby's success, J&J renewed their sponsorship for 2013.
