In building muaythaipros.com as a means to bring the art of Muay Thai to a wider audience, the brand has grown to become one of the top Muay Thai sites on the web. As they began to cover and review various brands of training equipment and gear, it sparked the idea and provided the fuel for creating their own brand of perfect training gear and brand apparel.

After developing their inaugural line of equipment, they needed a logo refresh and a new, complementary identity to bring their product to market. We created a custom hand-lettered logo design solutions that reflected their no-frills, minimalistic style and meticulous attention to craft, as well as original lettering and illustration graphics for their new line of gym-to-street apparel.