Jungle Juice commercial concept.

 

Opens at a party. Girl reaches for her Jungle Juice and tips over the bottle.  The bottle spills and a jungle starts to grow out of it. Alligators climbing into large open coolers. Parrots flying overhead. Monkeys climbing the growing trees. A jaguar prowling and the party keeps going.
A luminescent butterfly flies across the screen from left to right. Camera zooms in closer and follows the butterfly as it floats over the party.
The butterfly then lands above the party. Then the Jungle Juice logo fades on top of the butterfly and the screen reads:
Jungle Juice
It’s Wild Inside

 

End commercial.

Jungle Juice comercial concept, cat eye.

 

The commercial opens at a party, everyone is dancing and having a good time. Camera focuses on a woman as she laughs and takes a drink from her bottle of Jungle Juice.
The camera then zooms drastically into her left eye until the pupil fills the entire screen. 
Inside her pupil is a jaguar roaring, camera holds there for a moment then zooms back out to see her pupil has changed. It now looks like a cat eye.

 

Zoom back out to the party and the screen reads:
(Logo)
Jungle Juice
It’s Wild Inside.

 

End Commercial.

Jungle Juice Guerrilla Campaign.

 

Objective: To create awareness of the new Jungle Juice beverage.

 

Solution: To use ‘Jammin’ at the Zoo‘ as a platform to launch the brand in a fun way that gives the consumer a positive feeling toward the brand. 

 

Target Audience: Women 21-years and older, all demographics.

 

Basic Plan: Using paw-print decals lead guests to different areas of the zoo where they will find their Jungle Juice grab bag. This way they get to try the product for free in a fun memorable way.