To keep their papers top of mind with discerning designers, printers, and merchants, Neenah tasked us to produce a promotional book for their CLASSIC® brand – showcasing select sheets and their capabilities with a collection of beautifully designed pieces.

Prescribed the concept of “retail”, we developed a narrative that highlights how carefully considered papers can elevate a brand, encourage purchase, and make a connection with customers. Naturally, the book became a “how-to” resource of sorts for designers looking for inspiration and information on using paper to build retail brands, both brick and
mortar and online.

The Retail Revolution story is told in four “steps” through four distinct brands – each developed solely for this piece. Each brand was given a name, concept, look and set of marketing materials designed to highlight different Neenah CLASSIC® Papers. Digital, offset, foils, metallics, die-cuts, etc. – virtually nothing was off limits.