The Logo/Identity: It needed to be modern, classy, professional and stand out in a crowd.
The homepage of Illozoo: It needed to be clean and modern to allow the work to stand out, and reflect the progressive nature of the agency.
The site has intriguing functionality such as custom rollovers for each artist to be revealed.
The individual artist page: Like the homepage it needed to allow the work to stand out and be arranged in a functional and pleasing way. The thumbnails are easily updatable, with multiple browser specific codes implemented to assure consistant cropping of all images.
The general pages carry on the use of imagery, paired and aligned with carefully formatted text.
The blog was created to be linked directly with the main website and carry on the unique design and identity.
Analytic strategies were implemented early on to fuel growth and planning.
Key aspects of the analytics were looked at, aiding future plans and marketing strategies.
A Facebook page was implemented and given a distinct feel to capitalize on the social publicity it was receiving.
A unique twitter page was also added and linked to the blog and Facebook accounts.
High profile artists took note and were selectively added to help promote the site, and in turn gain recognition.
Illozoo was quickly featured on various blogs and websites.
It swiftly became listed along with other prominent illustration agencies. It stands out as a unique choice.
